How to Attract and Retain Today's Young Professionals

Submitted by Cynthia Braman on Wed, 04/19/2017 - 11:47am

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By Cynthia Braman, Marketing

Group of young professionalsWe have all heard the warnings that upcoming Boomer retirements will create a loss of knowledge and result in numerous key job openings. The millennial generation being the largest and most educated is poised to fill this gap. However, studies have shown this cohort is also more likely than previous generations to say they would leave their job for a better opportunity. Our challenge is to not only to attract, but to retain a replacement workforce.

Organizations desiring to attract new employees and retain critical young talent must meet, or exceed, their work expectations according to Aon Hewitt’s 2016 Workforce Mindset™ Study (download below).

What are those expectations? Aon Hewitt explains, “Millennials and Gen Xers are more likely to see building skills as an important role of work.”  Or, put more simply by Gallup, “Millennials are not pursuing job satisfaction—they are pursuing development” (How Millennials Want to Work and Live, 2016 Gallup, Inc.).

Consequently, continuing professional education is a necessary – even competitive – benefit for companies to make available to its employees.  As an industry, we must be thinking about providing the job development that our younger employees clearly value. 

Booke can be a valuable partner in providing that professional development in insurance accounting and financial reporting. Our corporate training options allow your organization to bring education on site or over the internet, and offer access to our on demand courses through company subscription plans. We also give discounts for groups of 3 or more attending our public seminars. 

According to the research, delivering quality professional education will give your company an edge in attracting and keeping the next generation of employees.

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